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      Qualitative Marktforschung 

      Das problemzentrierte Interview

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      Gabler

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          Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures

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            The Voice of the Customer

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              Qualitative Steps toward an Expanded Model of Anxiety in Gift-Giving: Figure 1

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                Author and book information

                Book Chapter
                2009
                : 463-475
                10.1007/978-3-8349-9441-7_29
                c70bf5f2-4721-4480-9e1a-e37144e158d2
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