Promotion and Prevention: Regulatory Focus as A Motivational Principle

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Author(s): E. Tory Higgins

Publication date (Print): 1998

Publisher: Elsevier

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Publication date (Print): 1998

Pages: 1-46

DOI: 10.1016/S0065-2601(08)60381-0

SO-VID: 7926becc-e5ba-40a1-8dc4-8a8cdcf93c8e

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