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      Evaluationsmethoden der Wissenschaftskommunikation 

      Wissenschaftskommunikation evaluieren – mit Methode(n)

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      Springer Fachmedien Wiesbaden

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          Zusammenfassung

          Mehr als zwanzig Jahre nach der Unterzeichnung des Memorandums zu „Public Understanding of Sciences and Humanities“ durch die deutschen Wissenschaftsorganisationen hat sich in Deutschland eine große Anzahl an Akteur:innen und Netzwerken der Wissenschaftskommunikation ausdifferenziert, die auf eine Vielzahl von Formaten und Kanälen zurückgreifen kann, um über Wissenschaft und Forschung zu kommunizieren. Im Kontext der Diskussion gesellschaftlicher Phänomene wie Fake News oder populistischer Strömungen sowie von großen Herausforderungen wie der Bewältigung des menschengemachten Klimawandels oder der Coronapandemie hat die Wissenschaftskommunikation auch im politischen und öffentlichen Raum zunehmend an Bedeutung gewonnen.

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          Forschungsmethoden und Evaluation in den Sozial- und Humanwissenschaften

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            What's next for science communication? Promising directions and lingering distractions.

            In this essay, we review research from the social sciences on how the public makes sense of and participates in societal decisions about science and technology. We specifically highlight the role of the media and public communication in this process, challenging the still dominant assumption that science literacy is both the problem and the solution to societal conflicts. After reviewing the cases of evolution, climate change, food biotechnology, and nanotechnology, we offer a set of detailed recommendations for improved public engagement efforts on the part of scientists and their organizations. We emphasize the need for science communication initiatives that are guided by careful formative research; that span a diversity of media platforms and audiences; and that facilitate conversations with the public that recognize, respect, and incorporate differences in knowledge, values, perspectives, and goals.
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              Evaluating science communication

              Effective science communication requires assembling scientists with knowledge relevant to decision makers, translating that knowledge into useful terms, establishing trusted two-way communication channels, evaluating the process, and refining it as needed. Communicating Science Effectively: A Research Agenda [National Research Council (2017)] surveys the scientific foundations for accomplishing these tasks, the research agenda for improving them, and the essential collaborative relations with decision makers and communication professionals. Recognizing the complexity of the science, the decisions, and the communication processes, the report calls for a systems approach. This perspective offers an approach to creating such systems by adapting scientific methods to the practical constraints of science communication. It considers staffing (are the right people involved?), internal collaboration (are they talking to one another?), and external collaboration (are they talking to other stakeholders?). It focuses on contexts where the goal of science communication is helping people to make autonomous choices rather than promoting specific behaviors (e.g., voter turnout, vaccination rates, energy consumption). The approach is illustrated with research in two domains: decisions about preventing sexual assault and responding to pandemic disease.
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                Author and book information

                Book Chapter
                2023
                March 07 2023
                : 1-13
                10.1007/978-3-658-39582-7_1
                f9409bbf-8d41-4634-a94c-c8c2207cfd21
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