Record: found
Abstract: not found
Book Chapter: not found

Anwendungsbeispiele im Marketing

other

Author(s): Gerhard Raab , Alexander Unger , Fritz Unger

Publication date (Online): April 29 2018

Publisher: Springer Fachmedien Wiesbaden

Read this book at

Publisher

Buy book

Bookmark

There is no author summary for this book yet. Authors can add summaries to their books on ScienceOpen to make them more accessible to a non-specialist audience.

Related collections

Most cited references 24

Record: found
Abstract: found
Book: found

A Theory of Cognitive Dissonance

Leon Festinger (1957)

0 comments Cited 760 times – based on 0 reviews

Bookmark

Record: found
Abstract: not found
Article: not found

Cognitive, social, and physiological determinants of emotional state.

S. Schachter, J E Singer (1962)

0 comments Cited 333 times – based on 0 reviews      Review now

Bookmark

Record: found
Abstract: not found
Article: not found

An extension of control group design.

Richard Solomon (1949)

0 comments Cited 32 times – based on 0 reviews      Review now

Bookmark

All references

Author and book information

Book Chapter

Publication date (Print): 2018

Publication date (Online): April 29 2018

Pages: 287-439

DOI: 10.1007/978-3-658-14881-2_5

SO-VID: f7a0027a-9d51-484e-b13f-cceb238e2275

History

Data availability:

Anwendungsbeispiele im Marketing

Read this book at

Related collections

HTWK Leipzig / OA-HVerlag

Most cited references 24

A Theory of Cognitive Dissonance

Cognitive, social, and physiological determinants of emotional state.

An extension of control group design.

Author and book information

Book Chapter

History

Comments

Comment on this book

Book chapters

Similar content 1,350