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      Fundierung des Marketing 

      Die interkulturelle Sensibilität als Anforderung an Entsandte: Bedeutung und Elemente für ein Messmodell

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          Assessing Measurement Invariance in Cross‐National Consumer Research

          Jan‐Benedict E. M. Steenkamp, Hans Peter Meier-Baumgartner (1998)
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            Initial examination of a model of intercultural adjustment

            Barbara Parker, Glenn M. McEvoy (1993)
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              Dimensions of intercultural effectiveness: An exploratory study

              Richard Wiseman, Mitchell Hammer, William B Gudykunst (1978)
              Article 0 comments Cited 46 times – based on 0 reviews     Review now
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                Publication date (Print): 2004
                Pages: 231-258
                DOI: 10.1007/978-3-322-81694-8_11
                SO-VID: f532a0ee-d1ae-4953-aeb0-f768a2ea5c4a
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