A Proposed Conceptual Framework of Factors Influencing Consumer E- Wallet Adoption in Malaysia and Thailand

Abstract

The proposed conceptual framework in this research was developed by Venkatesh. The framework will extend the Unified Theory of Acceptance and Useful Technology (UTAUT) model by incorporating with other variables in order to determine the factors that influence the intention of e-wallet adoption among the consumers from the respective countries: Malaysia and Thailand. By integrating with other variables which are based on the usage of e-wallet, the research outcome will be able to provide more comprehensive and better explanations on the consumer behaviour instead of just focusing on the technology characteristics. Furthermore, this research will also compare the results between Malaysian consumers and Thai consumers in order to explain the factors of e-wallet adoption and consumer behaviour between the two countries.