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Competitive Identity
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Author(s):
Simon Anholt
Publication date
(Print):
2007
Publisher:
Palgrave Macmillan UK
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Transnational Chinese identity
Author and book information
Book
ISBN (Print):
978-1-349-35243-2
ISBN (Electronic):
978-0-230-62772-7
Publication date (Print):
2007
DOI:
10.1057/9780230627727
SO-VID:
e28fc5ec-9b02-44a9-b9b3-471b8de68027
License:
http://www.springer.com/tdm
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Book chapters
pp. 1
What is Competitive Identity?
pp. 25
The Theory of Competitive Identity
pp. 43
Understanding National Image
pp. 63
Planning for Competitive Identity
pp. 87
Implementing Competitive Identity
pp. 113
Competitive Identity and Development
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