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Handelsforschung 1995/96
Effiziente Kundenpolitik als Problem der Informationspolitik
other
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Most cited references9
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- Abstract: not found
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Wirtschaftslehre des Handels
Rudolf Seÿffert, Edmund Sundhoff (1972)
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Efficient Consumer Response — Enhancing Consumer Value in the Grocery Industry, hrsg. v
Kurt Salmon Associates (1993)