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      Digitalisierung im Vertrieb : Strategien zum Einsatz neuer Technologien in Vertriebsorganisationen 

      Digital Sales Excellence: Neue Technologien im Vertrieb aus strategischer Perspektive

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      Publisher: Springer Fachmedien Wiesbaden

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          A resource-based view of the firm

          Birger Wernerfelt (1984)
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            Users of the world, unite! The challenges and opportunities of Social Media

            Andreas Kaplan, Michael Haenlein (2010)
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              Evolving to a New Dominant Logic for Marketing

              Stephen Vargo, Robert F. Lusch (2004)
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                Book Chapter
                Publication date (Print): 2016
                Publication date (Online): November 28 2015
                Pages: 189-354
                DOI: 10.1007/978-3-658-05054-2_11
                SO-VID: d4e38059-3a29-4463-aba4-ad765c079aa2
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