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      Dopady COVID-19 na vývoj destinačního managementu v ČR

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      Masaryk University Press

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          Abstract

          The expert study is the output of a research project that focused on the impact of the covid-19 pandemic on destination management. The study presents findings on how destination management organizations (DMOs) dealt with the covid-19 pandemic and how the destination management process in the Czech Republic changed in 2020-2021. At the same time, the study introduces the trends that arose as a reaction of the DMO to the crisis. In the introduction of the study, the theoretical background of destination management is provided to understand the context and to clarify the findings.

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          Book
          978-80-280-0265-7
          2022
          10.5817/CZ.MUNI.M280-0265-2022
          ccaccc23-3c27-4a2a-bb59-07609ef85b3e
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