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Strategisches Business-to-Business-Marketing 

Internationales Business-to-Business-Marketing

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Author(s): Rolf Weiber , Jost Adler

Publication date (Print): 2002

Publisher: Springer Berlin Heidelberg

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Multivariate Analysemethoden

Klaus Backhaus, Bernd Erichson, Wulff Plinke … (2000)

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Preismanagement

Hermann Simon (1992)

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Mass customization:Japan's new frontier

Roy Westbrook, Peter Williamson (1993)

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Publication date (Print): 2002

Pages: 320-429

DOI: 10.1007/978-3-642-56084-2_6

SO-VID: ca78d41a-0b8a-49d6-8109-3eb9e5f4417e

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Internationales Business-to-Business-Marketing

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Business Model Innovation in engineering

Most cited references 24

Multivariate Analysemethoden

Preismanagement

Mass customization:Japan's new frontier

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