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Dienstleistungsmarketing
Kundenintegration in Innovationsprozesse im Kontext eines Medienunternehmens
other
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Most cited references43
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Why promising technologies fail: the neglected role of user innovation during adoption
B. Douthwaite, J.R. Park, J.D.H. Keatinge (2001)
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Die Steuerung von Kundenintegrationsprozessen
Sabine Fließ (2001)
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Grundprobleme und Entwicklungstendenzen des Dienstleistungs-Marketing
Wolfgang Hilke (1989)