Handbook of Social Media Management : Value Chain and Business Models in Changing Media Markets

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Editor(s): Mike Friedrichsen , Wolfgang Mühl-Benninghaus

Publication date (Print): 2013

Publisher: Springer Berlin Heidelberg

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ISBN (Print): 978-3-642-28896-8

ISBN (Electronic): 978-3-642-28897-5

Publication date (Print): 2013

DOI: 10.1007/978-3-642-28897-5

SO-VID: c27ca4d9-629c-4792-b4ba-7b9c346f24ff

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Cited by 3

News on Facebook: How Facebook and Newspapers Build Mutual Brand Loyalty Through Audience Engagement
Authors: Victoria Chen, Paromita Pain
Impact of Industry 4.0 on Companies: Value Chain Model Analysis
Authors: Lucia Kohnová, Nikola Salajová
Cases: Management digitaler Medienunternehmen
Authors: Mike Friedrichsen, Johanna Grüblbauer, Peter Haric

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