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      Handbuch Unternehmenskommunikation 

      Organisation der Kommunikationsfunktion: Teamarbeit als Erfolgsfaktor

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      Gabler Verlag

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          Grundlagen der Organisation

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            Betriebswirtschaftliche Organisationslehre

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              Der Streit um die Vormachtstellung von Marketing und Public Relations in der Unternehmenskommunikation - Eine unendliche Geschichte?

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                2007
                : 661-676
                10.1007/978-3-8349-9164-5_38
                adc09b60-9847-4a18-9573-0f764121cbb1
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