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Demoskopische Marktforschung
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Author(s):
Karl Christian Behrens
Publication date
(Print):
1966
Publisher:
Gabler Verlag
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Book
ISBN (Print):
978-3-663-12710-9
ISBN (Electronic):
978-3-663-13616-3
Publication date (Print):
1966
DOI:
10.1007/978-3-663-13616-3
SO-VID:
a8dec59b-306e-46a8-8b4e-4a33ac3795cc
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Book chapters
pp. 13
Grundlagen der demoskopischen Marktforschung
pp. 35
Erhebungsmethoden der demoskopischen Marktforschung
pp. 79
Praktische Durchführung der demoskopischen Marktanalyse
pp. 135
Der Einsatz der demoskopischen Marktforschung im Betrieb
pp. 151
Die Organisation der Marktforschung
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