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      Prozeßmanagement im Technischen Vertrieb 

      Prozeßorientiertes Kommunikationsmanagement (ProKom)

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      Springer Berlin Heidelberg

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          Grundlagen des Marktprozesses

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            Customer Integration — Kundenintegration als Leitbild für das Business-to-Business-Marketing

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              Prozeßevidenz als Erfolgsfaktor der Kundenintegration

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                Book Chapter
                1998
                : 121-139
                10.1007/978-3-642-58868-6_5
                a81b93be-7e34-47d1-93e0-0e7b03c441c6
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