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      Dienstleistungsmarketing : Grundlagen - Konzepte - Methoden 

      Operatives Dienstleistungsmarketing

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      Springer Fachmedien Wiesbaden

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          Customer Engagement: Conceptual Domain, Fundamental Propositions, and Implications for Research

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            Customer Engagement Behavior: Theoretical Foundations and Research Directions

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              Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters

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                Book Chapter
                2015
                May 14 2015
                : 267-442
                10.1007/978-3-658-05046-7_6
                a4b865c7-9423-4051-89f7-21c6f423d7b1
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