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Grundlagen der Betriebswirtschaftslehre
Die Produktgestaltung
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Author(s):
Erich Gutenberg
Publication date
(Print):
1962
Publisher:
Springer Berlin Heidelberg
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Hogrefe Medicine
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Die Aufgabe der Absatzwirtschaft
Erich Schäfer
(1950)
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Quality and Competition : An Essay in Economic Theory
Lawrence J. Abbott
(1955)
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Grundlagen der Marktforschung
Erich Schäfer
(1953)
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Book Chapter
Publication date (Print):
1962
Pages
: 356-389
DOI:
10.1007/978-3-662-38168-7_8
SO-VID:
9be2cb07-8f02-4ce1-8d56-7cad2146c5a5
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Book chapters
pp. 1
Einleitung
pp. 7
Die innerbetrieblichen Grundlagen der Absatzpolitik
pp. 15
Die innerbetriebliche Absatzorganisation
pp. 31
Die Absatzkosten
pp. 41
Die Absatzplanung
pp. 107
Die Absatzmethoden
pp. 162
Die Preispolitik
pp. 356
Die Produktgestaltung
pp. 389
Die Werbung
pp. 468
Die optimale Kombination des absatzpolitischen Instrumentariums
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