Record: found
Abstract: not found
Book Chapter: not found

Modelle und Evaluation der Werbewirkung

other

Author(s): Klaus Moser , Karen Döring

Publication date (Print): 2008

Publisher: Springer Berlin Heidelberg

Read this book at

Publisher

Buy book

Bookmark

There is no author summary for this book yet. Authors can add summaries to their books on ScienceOpen to make them more accessible to a non-specialist audience.

Related collections

Most cited references 2

Record: found
Abstract: not found
Book: not found

Psychologische Marktforschung

Ernst F. Salcher (1995)

0 comments Cited 5 times – based on 0 reviews

Bookmark

Record: found
Abstract: not found
Book: not found

Werbewirkungsmessung: Hintergründe, Methoden, Möglichkeiten und Grenzen

A. Bunge von (1999)

0 comments Cited 1 times – based on 0 reviews

Bookmark

All references

Author and book information

Book Chapter

Pages: 241-268

DOI: 10.1007/978-3-540-46899-8_10

SO-VID: 96f10593-510f-4674-8c24-060153293e20

History

Data availability:

Modelle und Evaluation der Werbewirkung

Read this book at

Related collections

Kindheit, Jugend und Entwicklung

Most cited references 2

Psychologische Marktforschung

Werbewirkungsmessung: Hintergründe, Methoden, Möglichkeiten und Grenzen

Author and book information

Book Chapter

History

Comments

Comment on this book

Book chapters

Similar content 2,132

Cited by 2