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Global Perspectives on Strategic Storytelling in Destination Marketing :
edited-book
Editor(s):
Ana Cláudia Campos
,
Sofia Almeida
Publication date:
May 27 2022
Publisher:
IGI Global
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Ana Cláudia Campos:
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Sofia Almeida:
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Book
ISBN (Print):
9781668434369
ISBN (Electronic):
9781668434383
Publication date:
May 27 2022
DOI:
10.4018/978-1-6684-3436-9
SO-VID:
8f22e8fb-f58f-4f3e-aab7-a693f28d7f0b
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Book chapters
pp. 1
Storytelling and Experience Design in Heritage Tourism
pp. 22
Storytelling in Cultural Heritage
pp. 38
Autoethnography of Cultural Heritage Tourism Documentary Production
pp. 52
The Development of Stories of Bajo Mola in Wakatobi National Park
pp. 74
From Story-Based to Story-Interactive Experiences
pp. 94
The Influence of Storytelling Strategies on Attitude and Purchase Intention
pp. 117
Promoting Tourism Destinations Through Storytelling
pp. 136
Destination Storytelling as a Destination Branding Tool
pp. 164
Storytelling by the Sea
pp. 193
Cinematic Storytelling with Virtual Reality for Cultural Heritage Marketing and Accessibility
pp. 215
Digital Storytelling and 3D Technologies for Visitor Experience and Contested Heritage Preservation
pp. 230
Show Me a Story
pp. 246
Social Media as Storytelling Destination Communication Channels
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