Home
Publishing
DrugRxiv
Drug Repurposing
Network Medicine
About
REPO4EU
Meet the team
Drug Repurposing Research Collection
Conference
Blog
My ScienceOpen
Sign in
Register
Dashboard
Search
Home
Publishing
DrugRxiv
Drug Repurposing
Network Medicine
About
REPO4EU
Meet the team
Drug Repurposing Research Collection
Conference
My ScienceOpen
Sign in
Register
Dashboard
Search
5
views
36
references
Top references
cited by
0
Cite as...
0 reviews
Review
0
comments
Comment
0
recommends
+1
Recommend
0
collections
Add to
0
shares
Share
Twitter
Sina Weibo
Facebook
Email
878
similar
All similar
Record
: found
Abstract
: not found
Book Chapter
: not found
Grundlagen der Betriebswirtschaftslehre
Die Werbung
other
Author(s):
Erich Gutenberg
Publication date
(Print):
1962
Publisher:
Springer Berlin Heidelberg
Read this book at
Publisher
Buy book
Review
Review book
Invite someone to review
Bookmark
Cite as...
There is no author summary for this book yet. Authors can add summaries to their books on ScienceOpen to make them more accessible to a non-specialist audience.
Related collections
Hogrefe Medicine
Most cited references
36
Record
: found
Abstract
: not found
Book
: not found
Managerial Economics
J. DEAN
,
J. Dean
,
Dean J.
(1951)
0
comments
Cited
18
times
– based on
0
reviews
Bookmark
Record
: found
Abstract
: not found
Book
: not found
Grundlagen und Technik des Vertriebs
W Koch
,
W KOCH
(1950)
0
comments
Cited
14
times
– based on
0
reviews
Bookmark
Record
: found
Abstract
: not found
Book
: not found
Wirtschaftliche Werbelehre
Rudolf Seÿffert
(1952)
0
comments
Cited
6
times
– based on
0
reviews
Bookmark
All references
Author and book information
Book Chapter
Publication date (Print):
1962
Pages
: 389-468
DOI:
10.1007/978-3-662-38168-7_9
SO-VID:
8f153763-1363-4989-ac2d-3331ecd86589
History
Data availability:
Comments
Comment on this book
Sign in to comment
Book chapters
pp. 1
Einleitung
pp. 7
Die innerbetrieblichen Grundlagen der Absatzpolitik
pp. 15
Die innerbetriebliche Absatzorganisation
pp. 31
Die Absatzkosten
pp. 41
Die Absatzplanung
pp. 107
Die Absatzmethoden
pp. 162
Die Preispolitik
pp. 356
Die Produktgestaltung
pp. 389
Die Werbung
pp. 468
Die optimale Kombination des absatzpolitischen Instrumentariums
Similar content
878
Werbung
Authors:
J. Rogge
Werbung
Authors:
Bernhard Sowinski
Werbung – Ethik – Moral
Authors:
Hannes Haas
,
Petra Herczeg
,
Kathrin Karsay
See all similar