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      Grundlagen der Betriebswirtschaftslehre 

      Die Werbung

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      Springer Berlin Heidelberg

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          Managerial Economics

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            Grundlagen und Technik des Vertriebs

            W Koch, W KOCH (1950)
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              Wirtschaftliche Werbelehre

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                1962
                : 389-468
                10.1007/978-3-662-38168-7_9
                8f153763-1363-4989-ac2d-3331ecd86589
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