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Focusing on the Prosumer

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Author(s): George Ritzer

Publication date (Print): 2010

Publisher: VS Verlag für Sozialwissenschaften

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Albert Muniz, Thomas O'Guinn (2001)

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Liberatory Postmodernism and the Reenchantment of Consumption

A. Fuat Firat, Alladi Venkatesh (1995)

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Competing through service: Insights from service-dominant logic

Robert F. Lusch, Stephen Vargo, Matthew N O'Brien (2007)

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Publication date (Print): 2010

Pages: 61-79

DOI: 10.1007/978-3-531-91998-0_3

SO-VID: 8b972b1b-1a26-437b-950c-c4e018696a4e

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Focusing on the Prosumer

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Liberatory Postmodernism and the Reenchantment of Consumption

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