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      Service-Dominant Logic : Premises, Perspectives, Possibilities 

      The service-dominant mindset

      monograph
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      Publisher: Cambridge University Press

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          Service-dominant logic: continuing the evolution

          Stephen Vargo, Robert F. Lusch (2008)
          Article 0 comments Cited 943 times – based on 0 reviews     Review now
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            Evolving to a New Dominant Logic for Marketing

            Stephen Vargo, Robert F. Lusch (2004)
            Article 0 comments Cited 935 times – based on 0 reviews     Review now
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              The Nature of the Firm

              R. H. Coase (1937)
              Article 0 comments Cited 617 times – based on 0 reviews     Review now
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                Author and book information

                Book Chapter
                Publication date: January 30 2014
                Pages: 3-30
                DOI: 10.1017/CBO9781139043120.004
                SO-VID: 84cd5054-29a7-45bb-8632-9fca89afcc7a
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