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Redaktionsmarketing
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Author(s):
Harald Rau
Publication date
(Print):
2000
Publisher:
Deutscher Universitätsverlag
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Book
ISBN (Print):
978-3-8244-4385-7
ISBN (Electronic):
978-3-322-90739-4
Publication date (Print):
2000
DOI:
10.1007/978-3-322-90739-4
SO-VID:
8213dc08-cc4e-47d5-a40d-f5c386f9b5f2
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Book chapters
pp. 1
Einleitung — Marketing für die Redaktion
pp. 5
Marketing — Entwicklung und Aktionsfeld
pp. 39
Marketingobjekt regionale Tageszeitung
pp. 89
Redaktionsmarketing — theoretische Ansatzpunkte
pp. 115
Journalisten und Marketing — zwei Welten?
pp. 181
Redaktionsmarketing, strategische Ansatzpunkte für die Praxis
pp. 243
Ergebnisse: Zukunft des Redaktionsmarketing
Cited by
3
Das Doppelgesicht des redaktionellen Managements
Authors:
Vinzenz Wyss
Die Tradition der Dissonanz
Authors:
Günther Rager
,
Petra Werner
Kommerzielle Publikumsforschung
Authors:
Michael Hofsäss
,
Dirk Engel
,
Lena Kellerwessel
See all cited by