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Der Interviewer-Einfluß in der Marktforschung
Theoretischer Teil
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Most cited references6
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Theory and problems of social psychology.
David Krech, Richard Crutchfield (1948)
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A Field Study of Interviewer Effects on the Quality of Survey Data
C. Hart, Herbert H. Hyman, J Feldman (1952)
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Grundlagen der demoskopischen Marktforschung
Karl Christian Behrens (1961)