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      Qualitative Marktforschung 

      Projektive Verfahren in der Marktforschung

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      Publisher: Gabler

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          The Fire of Desire: A Multisited Inquiry into Consumer Passion

          Søren Askegaard, Russell W. Belk, Güliz Ger (2003)
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            A Sociocultural Analysis of a Midwestern American Flea Market

            John F. Sherry, Jr. (1990)
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              The Ritual Dimension of Consumer Behavior

              Dennis W. Rook (1985)
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                Pages: 537-553
                DOI: 10.1007/978-3-8349-9258-1_34
                SO-VID: 68e65894-3e90-43f5-92da-3be68b6ea06c
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