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      Handbuch Innovationsforschung 

      Innovation und Konsum

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      Publisher: Springer Fachmedien Wiesbaden

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          A New Product Growth for Model Consumer Durables

          Frank M. Bass (1969)
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            Lead Users: A Source of Novel Product Concepts

            Eric von Hippel (1986)
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              Consumer Resistance to Innovations: The Marketing Problem and its solutions

              S. Ram, Jagdish Sheth (1989)
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                Author and book information

                Book Chapter
                Publication date (Print): 2020
                Publication date (Online): July 30 2020
                Pages: 1-19
                DOI: 10.1007/978-3-658-17671-6_70-1
                SO-VID: 60f45702-d153-40c7-91ad-00e2eaaac1f2
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