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Global Competitive Strategy
Introduction: the global challenge
monograph
Publication date:
July 2 2007
Publisher:
Cambridge University Press
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An Introduction to SAXS
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Book Chapter
Publication date:
July 2 2007
Pages
: 1-15
DOI:
10.1017/CBO9780511841651.002
SO-VID:
6059c15f-c81c-40e1-94c1-3ce0007eeca0
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Book chapters
pp. xi
Preface
pp. 1
Introduction: the global challenge
pp. 16
The global mosaic
pp. 37
Global strategic analysis
pp. 68
Global competitive advantage
pp. 91
Global competitive strategy
pp. 120
Global investment strategy: choosing the best mix of transactions and investment
pp. 141
The global business organization
pp. 169
Lenovo: entering global competition
pp. 196
Cemex: making global markets
pp. 220
Dairy Farm: regional retail strategy
pp. 241
Danone: organizing for global competition
pp. 254
Conclusion
pp. 261
Notes and references
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