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Industrie 4.0 : Beherrschung der industriellen Komplexität mit SysLM
Begriff der Dienstleistung im Spannungsfeld der Goods-Dominant Logic und der Service-Dominant Logic
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Most cited references26
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Service-dominant logic: continuing the evolution
Stephen Vargo, Robert F. Lusch (2008)
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Evolving to a New Dominant Logic for Marketing
Stephen Vargo, Robert F. Lusch (2004)
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Brand Community
Albert Muniz, Thomas O'Guinn (2001)