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Die Werbevorplanung

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Author(s): Folkard Edler

Publication date (Print): 1966

Publisher: Gabler Verlag

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A Model for Predictive Measurements of Advertising Effectiveness

Robert J. Lavidge, Gary Steiner (1961)

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Quality and Competition : An Essay in Economic Theory

Lawrence J. Abbott (1955)

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The Economic Effects of Advertisement

Dorothea Braithwaite (1928)

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Publication date (Print): 1966

Pages: 27-104

DOI: 10.1007/978-3-663-05468-9_2

SO-VID: 58ac6372-9795-4f07-82d4-457dd9cde6e6

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Die Werbevorplanung

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Hogrefe Medicine

Most cited references 6

A Model for Predictive Measurements of Advertising Effectiveness

Quality and Competition : An Essay in Economic Theory

The Economic Effects of Advertisement

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