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      Dienstleistungsmanagement Jahrbuch 2001 

      Verständnis von Kundenwünschen seitens der Verkäufer — eine empirische Analyse

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      Gabler Verlag

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          Psychologie

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            Der Interaktionsansatz im Investitionsgütermarketing

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              Qualitative Marktforschung

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                Book Chapter
                2001
                : 115-139
                10.1007/978-3-322-91284-8_5
                5602b77c-3ca0-44d8-853a-e41445c1a765
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