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Political Advertising in the 2014 European Parliament Elections
Persuading Beyond Words: Visual Appeals in the 2014 European Election Campaign
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Author(s):
Tom Carlson
,
Bengt Johansson
,
Orla Vigsø
Publication date
(Online):
August 13 2017
Publisher:
Palgrave Macmillan UK
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25th European Students' Conference
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Comparing Media Systems
Daniel C. Hallin
,
Paolo Mancini
(2004)
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In Defense of Negativity
John Geer
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Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work
T. Brader
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Brader Ted.
,
T Brader
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(2006)
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Book Chapter
Publication date (Print):
2017
Publication date (Online):
August 13 2017
Pages
: 191-214
DOI:
10.1057/978-1-137-56981-3_12
SO-VID:
54f86fdc-ac6c-4a4a-aaee-efe1cff1a04c
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Book chapters
pp. 1
Introduction
pp. 17
Background to the 2014 Elections
pp. 27
Regulation of Electoral Advertising in Europe
pp. 39
Representations of the European Project
pp. 57
Representations of the Economic Crisis and Austerity Politics
pp. 81
A Negative Touch in Posters and Spots
pp. 97
Populist Politics and the ‘Radical Right’ in 2014 Elections
pp. 119
Old Versus New Europe? Differences in Content and Style of Political Advertising
pp. 135
In Search of Common Patterns: Political Advertising in Central and Eastern Europe
pp. 153
The First Time for Everything: Political Advertising in a New Member State
pp. 169
Candidate-Oriented but No European Spitzenkandidaten: The Role of Candidates in Political Advertising
pp. 191
Persuading Beyond Words: Visual Appeals in the 2014 European Election Campaign
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