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      Forschungsfeld Hochschulkommunikation 

      Evaluation von Hochschulkommunikation

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      Springer Fachmedien Wiesbaden

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          Corporate Reputation: The Definitional Landscape

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            Understanding Influence on Corporate Reputation: An Examination of Public Relations Efforts, Media Coverage, Public Opinion, and Financial Performance From an Agenda-Building and Agenda-Setting Perspective

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              Bridging Corporate and Organizational Communication: Review, Development and a Look to the Future

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                Book Chapter
                2019
                October 02 2018
                : 181-205
                10.1007/978-3-658-22409-7_9
                4e1f624a-8c68-48fc-8d63-dbb9ffe48ae7
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