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      Strategisches Management von Medienunternehmen : Einführung in die Medienwirtschaft mit Case-Studies 

      Cases: Management traditioneller Medienhäuser

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      Author(s): , ,
      Publication date (Online):
      Publisher: Springer Fachmedien Wiesbaden

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          Medien- und Internetmanagement

          Bernd W. Wirtz (2013)
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            Media/Society: Industries, Images and Audiences

            D. Croteau, W. Hoynes, D. R. Croteau (2014)
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              Strategien in der Medienbranche

              Insa Sjurts (2005)
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                Publication date (Print): 2015
                Publication date (Online): June 13 2015
                Pages: 103-148
                DOI: 10.1007/978-3-658-09501-7_6
                SO-VID: 44575930-579d-40e9-ae1b-dba1c415867d
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