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      Influencer Relations 

      Inspiration oder Störung? Ein Experiment zur Wirkung von Influencer-Werbung auf Instagram

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          Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness

          Roobina Ohanian (1990)
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            The Persuasion Knowledge Model: How People Cope with Persuasion Attempts

            Marian Friestad, Peter E. Wright (1994)
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              The Influence of Source Credibility on Communication Effectiveness

              Carl Hovland, Walter R. Weiss (1952)
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                Author and book information

                Book Chapter
                Publication date (Print): 2018
                Publication date (Online): April 06 2018
                Pages: 75-88
                DOI: 10.1007/978-3-658-21188-2_6
                SO-VID: 3f53bbed-ce9d-4add-a1eb-77c711ca9999
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