Communication and Persuasion

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Author(s): Richard E. Petty , John T. Cacioppo

Publication date (Print): 1986

Publisher: Springer New York

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ISBN (Print): 978-1-4612-9378-1

ISBN (Electronic): 978-1-4612-4964-1

Publication date (Print): 1986

DOI: 10.1007/978-1-4612-4964-1

SO-VID: 37a48dda-d69e-4bdf-9d2a-c14bd8927129

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http://www.springer.com/tdm

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