Corpus Linguistics and the Appraisal Framework for Retrieving Emotion and Stance – The Case of Samsung’s and Apple’s Facebook Pages

Emotion is central to the quality and range of everyday human experience. The neurobiological substrates of human emotion are now attracting increasing interest within the neurosciences motivated, to a considerable extent, by advances in functional neuroimaging techniques. An emerging theme is the question of how emotion interacts with and influences other domains of cognition, in particular attention, memory, and reasoning. The psychological consequences and mechanisms underlying the emotional modulation of cognition provide the focus of this article.

Theories of embodied cognition hold that higher cognitive processes operate on perceptual symbols and that concept use involves partial reactivations of the sensory-motor states that occur during experience with the world. On this view, the processing of emotion knowledge involves a (partial) reexperience of an emotion, but only when access to the sensory basis of emotion knowledge is required by the task. In 2 experiments, participants judged emotional and neutral concepts corresponding to concrete objects (Experiment 1) and abstract states (Experiment 2) while facial electromyographic activity was recorded from the cheek, brow, eye, and nose regions. Results of both studies show embodiment of specific emotions in an emotion-focused but not a perceptual-focused processing task on the same words. A follow up in Experiment 3, which blocked selective facial expressions, suggests a causal, rather than simply a correlational, role for embodiment in emotion word processing. Experiment 4, using a property generation task, provided support for the conclusion that emotions embodied in conceptual tasks are context-dependent situated simulations rather than associated emotional reactions. Implications for theories of embodied simulation and for emotion theories are discussed.