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Dienstleistungsmarketing : Grundlagen - Konzepte - Methoden
Implementierung des Dienstleistungsmarketing
other
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Most cited references55
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Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
Valarie A. Zeithaml (2018)
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Understanding Organization-Customer Links in Service Settings
Benjamin Schneider, Mark Ehrhart, David M. Mayer … (2005)
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A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes
Christian Pflesser, Christian Homburg (2000)