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Strategisches Business-to-Business-Marketing 

Marktsegmentierung

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Author(s): Michael Kleinaltenkamp

Publication date (Print): 2002

Publisher: Springer Berlin Heidelberg

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Customer-Oriented Approaches to Identifying Product-Markets

Rajendra Srivastava, George S. Day, Allan Shocker (1980)

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A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns

Wayne DeSarbo, Kristiaan Helsen, Kamel Jedidi (1993)

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Industrial market segmentation

Richard Cardozo, Yoram P. Wind (1974)

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Publication date (Print): 2002

Pages: 191-234

DOI: 10.1007/978-3-642-56084-2_3

SO-VID: 2f593207-7199-4006-9b92-c58773accb62

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Marktsegmentierung

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Most cited references 29

Customer-Oriented Approaches to Identifying Product-Markets

A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns

Industrial market segmentation

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