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Der Absatz
Die Absatzkosten
other
Author(s):
Erich Gutenberg
Publication date
(Print):
1962
Publisher:
Springer Berlin Heidelberg
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Hogrefe Medicine
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Grundlagen und Technik des Vertriebs
W Koch
,
W KOCH
(1950)
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Industrielle Vertriebskosten
E Küspert
(1938)
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Vertriebskosten in Industrie und Handel
C Hundhausen
(1953)
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Book Chapter
Publication date (Print):
1962
Pages
: 31-40
DOI:
10.1007/978-3-662-38167-0_4
SO-VID:
2f3f65c0-e4bf-4418-a98f-8104b45564d1
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Book chapters
pp. 1
Einleitung
pp. 7
Absatzpolitische Entscheidungen
pp. 15
Die innerbetriebliche Absatzorganisation
pp. 31
Die Absatzkosten
pp. 41
Die Absatzplanung
pp. 107
Die Absatzmethoden
pp. 162
Die Preispolitik
pp. 356
Die Produktgestaltung
pp. 389
Die Werbung
pp. 468
Die optimale Kombination des absatzpolitischen Instrumentariums
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