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      Interaktives Marketing 

      Neue Medien im Customer Relationship Management

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          Customer Relationship Management: from Strategy to Implementation

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            Invisible data quality issues in a CRM implementation

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              Virtuelle Gruppen

              (2003)
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                Book Chapter
                : 437-458
                10.1007/978-3-8349-9859-0_31
                247a858d-e113-4b4e-afaa-8a900ad4c82d
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