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412
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Methoden der Marketing-Forschung
Allgemeine Methodenlehre
other
Author(s):
Gerhard Raab
,
Alexander Unger
,
Fritz Unger
Publication date
(Online):
April 29 2018
Publisher:
Springer Fachmedien Wiesbaden
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A Theory of Cognitive Dissonance
Leon Festinger
(1957)
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Principles of topological psychology.
Kurt Lewin
,
Fritz Heider
,
Grace M. Heider
(1936)
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Organisation und Entscheidung
Niklas Luhmann
(2000)
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Author and book information
Book Chapter
Publication date (Print):
2018
Publication date (Online):
April 29 2018
Pages
: 1-46
DOI:
10.1007/978-3-658-14881-2_1
SO-VID:
24697c04-cbe8-47a4-b586-c6b484e4d083
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Book chapters
pp. 1
Allgemeine Methodenlehre
pp. 47
Auswahltechniken und Datenerfassung
pp. 191
Methoden der Datenanalyse
pp. 261
Methoden kulturvergleichender Forschung
pp. 287
Anwendungsbeispiele im Marketing
pp. 441
Abschließende Bemerkungen zu Moral und Ethik der Forschung
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