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Management von Destinationen
edited-book
Author(s):
Thomas Bieger
Publication date
(Online):
2008
Publisher:
Oldenbourg Wissenschaftsverlag
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There is no author summary for this book yet. Authors can add summaries to their books on ScienceOpen to make them more accessible to a non-specialist audience.
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MANAGEMENT - Journal of Contemporary Management Issues
Author and book information
Book
ISBN (Electronic):
978-3-486-71112-7
Publication date (Print):
2008
Publication date (Online):
2008
DOI:
10.1524/9783486711127
SO-VID:
1de6a27e-48aa-4b3e-a27f-c11240b3409d
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Book chapters
pp. I
Front Matter
pp. 1
1 Das Phänomen Tourismus
pp. 55
2 Destination und Tourismusorganisation im Tourismussystem
pp. 93
3 Ziele und Grundsätze für das Management einer Destination
pp. 121
4 Konstitutive Entscheide des Managements einer Destination
pp. 157
5 Marketing einer Destination
pp. 236
6 Touristische Interessenvertretung in einer Destination
pp. 262
7 Kooperative Angebotsgestaltung in einer Destination
pp. 282
8 Planung einer Destination
pp. 314
9 Finanzierung der kooperativen Aufgaben einer Destination
pp. 339
Back Matter
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