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      Interaktives Marketing 

      Grenzen technologie-gestützter Kundeninteraktion

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          Brand Community

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            From Marketing Mix to Relationship Marketing

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              The SOCO Scale: A Measure of the Customer Orientation of Salespeople

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                : 3-20
                10.1007/978-3-8349-9859-0_1
                135deecf-8ee0-4028-87a7-79dc62135d4f
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