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Dienstleistungsmarketing : Grundlagen - Konzepte - Methoden
Gegenstand und Besonderheiten des Dienstleistungsmarketing
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Most cited references78
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Evolving to a New Dominant Logic for Marketing
Stephen Vargo, Robert F. Lusch (2004)
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Service-dominant logic: reactions, reflections and refinements
Stephen Vargo, Robert F. Lusch (2016)
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Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully
Wolfgang Ulaga, Werner Reinartz (2011)