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Dienstleistungsmanagement Jahrbuch 2001
Vertrauen und Commitment in der Dienstleistungsinteraktion
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Journal of Marketing
FR Dwyer, R. Dwyer, Jacobson Robert … (1987)
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Vertrauen. Ein Mechanismus der Reduktion sozialer Komplexität
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Grundprobleme und Entwicklungstendenzen des Dienstleistungs-Marketing
Wolfgang Hilke (1989)
