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Ernest Dichter, Motivation Research and the ‘Century of the Consumer’
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Author(s):
Stefan Schwarzkopf
,
Rainer Gries
Publication date
(Print):
2010
Publisher:
Palgrave Macmillan UK
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There is no author summary for this book yet. Authors can add summaries to their books on ScienceOpen to make them more accessible to a non-specialist audience.
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19: Interdisciplinary Studies in the Long Nineteenth Century
Author and book information
Book Chapter
Publication date (Print):
2010
Pages
: 3-38
DOI:
10.1057/9780230293946_1
SO-VID:
0c65c4cf-c2d7-4062-b5f8-26396798a0da
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Book chapters
pp. 3
Ernest Dichter, Motivation Research and the ‘Century of the Consumer’
pp. 41
From Vienna to the United States and Back: Ernest Dichter and American Consumer Culture
pp. 58
Ernest Dichter: The Motivational Researcher
pp. 75
Ernest Dichter, Religion and the Spirit of Capitalism: An Exegete of Pure Cult Religion Serves Consumer Society
pp. 91
Ernest Dichter and Consumer Behaviour: Intellectual Primacy and Interpretive Consumer Research
pp. 109
Ernest Dichter’s Studies on Automobile Marketing
pp. 126
Ernest Dichter and the Peacock Revolution: Motivation Research, the Menswear Market and the DuPont Company
pp. 140
The ‘Sex of Food’: Ernest Dichter, Libido and American Food Advertising
pp. 155
Patriarch or Promoter of the Women’s Movement? Ernest Dichter and his Interpretation of the Female Image
pp. 173
Ernest Dichter as Midwife and Educator: Post-war European Consumer Societies and the Sociology of the Consumer
pp. 188
A Backward Republic or ‘Brave New Austria’? Market and Motivation Research in Dichter’s Home Country after the Second World War
pp. 205
The Reception of Ernest Dichter and the Resistance to Motivation Research in Francophone Europe
pp. 220
Ernest Dichter Motivates the British: Motivation Research and Contested Professional Legitimacies in Britain
pp. 236
The ‘Depth Boy’ — Ernest Dichter and the Post-war German Advertising Elite
pp. 256
‘Victim of a Technical Hitch …’: Ernest Dichter as Proprietor of a Guesthouse with Bugging Installation
pp. 269
Motivation Research — Episode or Paradigm Shift? From Ernest Dichter to Consumer Ethnography, Neuromarketing and Bio-power
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