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Grundlagen des Preismanagements

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Author(s): Hermann Simon , Martin Fassnacht

Publication date (Online): July 06 2016

Publisher: Springer Fachmedien Wiesbaden

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How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities

Raj Sethuraman, Gerard Tellis, Richard A Briesch (2011)

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Pricing process as a capability: a resource-based perspective

Mark Zbaracki, Mark Bergen, Shantanu Dutta (2003)

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Personal Selling Elasticities: A Meta-Analysis

Shrihari Sridhar, Sönke Albers, Murali Mantrala (2010)

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Publication date (Print): 2016

Publication date (Online): July 06 2016

Pages: 1-31

DOI: 10.1007/978-3-658-11871-6_1

SO-VID: 01fd9889-8e47-4073-8ec8-700f658a9f38

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Grundlagen des Preismanagements

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Relief - Revue électronique de littérature française

Most cited references 22

How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities

Pricing process as a capability: a resource-based perspective

Personal Selling Elasticities: A Meta-Analysis

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