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      Geschichte der Handels- und Absatzwirtschaftlichen Literatur 

      Geschichte der modernen handels- und absatzwirtschaftlichen Literatur

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      VS Verlag für Sozialwissenschaften

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          Die Aufgabe der Absatzwirtschaft

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            Wirtschaftslehre der kaufmännischen Unternehmung

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              The Functional Approach to the Study of Marketing

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                1961
                : 95-136
                10.1007/978-3-663-02494-1_8
                f309c8bf-a609-48d7-a4ba-89e58c1e8a14
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