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Integriertes Marken- und Kundenwertmanagement
Kundenwertmanagement im Dienstleistungsbereich — Ergebnisse einer explorativen Studie
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Driving Customer Equity
RT Rust, R. Rust, V Zeithaml … (2000)
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Journal of Marketing Research, Vol. 40, May
MJ Brusco (2003)
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Journal of Interactive Marketing, Vol. 12
PD Berger (1998)